THE NEW SAVING STRATEGY: GEN Z’S FOCUS ON NOW

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain gradually, conserve aggressively, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. Rather than concentrating only on long-term build-up, this generation is focusing on equilibrium, w